On December 9, 1965 an animated Christmas special aired on CBS. Some network executives had already made the commitment to air it, but they only planned to air it that one time. Little did they know that the simple story of Charlie Brown searching for the meaning of Christmas would be the second most watched show that week (second only to the western Bonanza), much less a Christmas tradition.
They only planned to have it air once, but they didn’t think it was very good. It is a miracle that the special ever made it to the air anyway. Producer Lee Mendelson got a phone call explaining that Coco-Cola wanted to sponsor a Christmas special and accepted the offer, even though he didn’t have one. He called Charles Schultz and asked if he could have a story in a week. They pitched the Christmas special and it was accepted. They had six months to make the special, which is usually not enough time. But the team of Schultz, Mendelson, and Bill Melendez made it happen.